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        <title>All Sales Strategies Content</title>
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            <title>Keeping promises keeps clients</title>
            <link>http://www.benefitssellingmag.com/r/bsMag/d/contentFocus/?adcID=f4d0a25e3c69f165c23a6b8a11e9ad0a</link>
            <description>Welcome to the political season . . . a time of countless local, state and national elections. It's also a time when politicians make promises they'll never keep, I promise. What else is new? As the noted Finnish architect Eliel Saarinen once said, &quot;Promises and pie crusts are made to be broken.&quot;</description>
            <author>Steven McCarty</author>
            <pubDate>Sat, 01 Nov 2008 10:30:00 +0100</pubDate>
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            <title>Balancing family, fitness and spiritual life is important</title>
            <link>http://www.benefitssellingmag.com/r/bsMag/d/contentFocus/?adcID=be1509e9ff69dc3d39556e4dee3b83b2</link>
            <description>Hopefully some you have watched a television program called Most Extreme Elimination Challenge.</description>
            <author>David S. Shymkus</author>
            <pubDate>Sat, 01 Nov 2008 10:30:00 +0100</pubDate>
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        <item>
            <title>Program grants education for LCTI customers</title>
            <link>http://www.benefitssellingmag.com/r/bsMag/d/contentFocus/?adcID=8d8f8775ee5adc37f98f47af61fa7b8a</link>
            <description>American Independent Marketing and Goldencare USA have partnered to create a lead-generation program for agents selling long-term care insurance. LTC Rewards lets agents offer their clients up to one year of free tuition at particpating private colleges and universities. The program is free to agents and clients, and can accumulate over time.</description>
            <author>Danielle Andrus</author>
            <pubDate>Sat, 01 Nov 2008 10:30:00 +0100</pubDate>
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        <item>
            <title>Open doors</title>
            <link>http://www.benefitssellingmag.com/r/bsMag/d/contentFocus/?adcID=335d95093702dc495a898baef8ba5c77</link>
            <description>Salespeople love referrals because they provide a route around the gatekeeper directly to the people who make purchasing decisions. But a book of business isn't built on referrals alone. Often getting to an organization's decision-maker requires a more circuitous route, one that runs directly past a gatekeeper</description>
            <author>David Port</author>
            <pubDate>Sat, 01 Nov 2008 10:30:00 +0100</pubDate>
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            <title>Mental health parity sneaks into recovery bill</title>
            <link>http://www.benefitssellingmag.com/r/bsMag/d/contentFocus/?adcID=b090e13269712535ceff15e0aa3b34fd</link>
            <description>By the time you read this, you will know who the next U.S. President will be and the composition of the 111th Congress. You will know whether the economic rescue package passed in early October succeeded in calming the financial markets.</description>
            <author>James A. Klein</author>
            <pubDate>Sat, 01 Nov 2008 10:30:00 +0100</pubDate>
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        <item>
            <title>Resistance and results (follow-up)</title>
            <link>http://www.benefitssellingmag.com/r/bsMag/d/contentFocus/?adcID=b7717a3c3be7bebc0d7e9125eb2b82da</link>
            <description>My July column brought the most correspondence of anything I've written over the last five years, so this is a follow-up, responding to some of the feedback I received.</description>
            <author>Marty Traynor</author>
            <pubDate>Sat, 01 Nov 2008 10:30:00 +0100</pubDate>
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        <item>
            <title>Readers' Choice Awards 2008</title>
            <link>http://www.benefitssellingmag.com/r/bsMag/d/contentFocus/?adcID=51aeefffa629b8231db1a433df8e2a5e</link>
            <description>It's November, so it must be time for another round of Readers' Choice madness. we take user-generated content to a new level and let each and every one of you decide who belongs on the following pages.</description>
            <author>Benefits Selling staff</author>
            <pubDate>Sat, 01 Nov 2008 10:30:00 +0100</pubDate>
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        <item>
            <title>There's gold in them thar hills</title>
            <link>http://www.benefitssellingmag.com/r/bsMag/d/contentFocus/?adcID=a5be7206da4c08c567d8983e88c3db54</link>
            <description>Looking for a potential source of revenue?</description>
            <author>Tom Blomberg</author>
            <pubDate>Wed, 29 Oct 2008 10:30:00 +0100</pubDate>
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        <item>
            <title>Phone etiquette can make or break you...</title>
            <link>http://www.benefitssellingmag.com/r/bsMag/d/contentFocus/?adcID=6ad294070b51f47d04a40f0efcecca36</link>
            <description>I have been known to be a bit of a joker.   I used to enjoy playing tricks on some of my insurance cronies from time to time.</description>
            <author>David S. Shymkus</author>
            <pubDate>Wed, 01 Oct 2008 10:30:00 +0100</pubDate>
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            <title>Building a competitive edge</title>
            <link>http://www.benefitssellingmag.com/r/bsMag/d/contentFocus/?adcID=10a661b9ed6c6495f1244ebdbfd01ad3</link>
            <description>The July/August issue of Harvard Business Review is a special issue, with a cover theme of &quot;Honing Your Competitive Edge.&quot;  Since that ties in perfectly with the theme of this column, I reviewed the issue to see what insights could be found.</description>
            <author>Marty Traynor</author>
            <pubDate>Wed, 01 Oct 2008 10:30:00 +0100</pubDate>
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            <title>Just say &quot;no&quot;... and success will follow (part 2)</title>
            <link>http://www.benefitssellingmag.com/r/bsMag/d/contentFocus/?adcID=e39590939a1a91412ecaeebd75c60be9</link>
            <description>In recruiting new clients, are you a yes-man or a yes-woman?</description>
            <author>Steven McCarty</author>
            <pubDate>Wed, 01 Oct 2008 10:30:00 +0100</pubDate>
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        <item>
            <title>Court ruling maintains difficulty in clearing CRD records</title>
            <link>http://www.benefitssellingmag.com/r/bsMag/d/contentFocus/?adcID=6f3c3613c05ea3cefc8225d8ac9868d2</link>
            <description>Following a recent U.S. Court of Appeals ruling, financial advisors will continue to find it difficult to purge their Central Registration Depository  records of consumer complaint information following a settlement agreement.</description>
            <author>Steven McCarty</author>
            <pubDate>Wed, 17 Sep 2008 10:30:00 +0100</pubDate>
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            <title>Cards make loyal clients</title>
            <link>http://www.benefitssellingmag.com/r/bsMag/d/contentFocus/?adcID=bbf37938b241bde3655f4c5cd32fa0ba</link>
            <description>In a recent national consumer attitude study by Hallmark Business Expressions, 66 percent of respondents indicated a greeting card sent to show appreciation for a purchase or referral makes them more likely to do future business with the sender.</description>
            <author>Benefits Selling staff</author>
            <pubDate>Wed, 10 Sep 2008 10:30:00 +0100</pubDate>
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        <item>
            <title>Benefits as a share of total compensation</title>
            <link>http://www.benefitssellingmag.com/r/bsMag/d/contentFocus/?adcID=589aebfff8af3ba5a85e32c79c390311</link>
            <description>Benefits as a share of total compensation over select time periods, 1960-2006</description>
            <author>Benefits Selling staff</author>
            <pubDate>Tue, 09 Sep 2008 10:30:00 +0100</pubDate>
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            <title>Make convention time a learning time</title>
            <link>http://www.benefitssellingmag.com/r/bsMag/d/contentFocus/?adcID=3a4befbba55e44db0b5a43b2bfde835f</link>
            <description>As I write, I have just returned from the National Association of Health Underwriters Convention in San Diego. It was a marvelous convention. And any Midwesterner like yours truly would give up their next commission check to have awesome weather like that every day.</description>
            <author>David S. Shymkus</author>
            <pubDate>Mon, 01 Sep 2008 10:30:00 +0100</pubDate>
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            <title>Marketing for the here and now</title>
            <link>http://www.benefitssellingmag.com/r/bsMag/d/contentFocus/?adcID=ca18fc81ba3e2f592d21dd3e2053f077</link>
            <description>Marketing has changed greatly ... or perhaps it hasn't changed at all. Seems like the setup for a robust debate with each side laying claim to the truth.</description>
            <author>Mike Werling</author>
            <pubDate>Mon, 01 Sep 2008 10:30:00 +0100</pubDate>
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            <title>Better ingredients, better benefits</title>
            <link>http://www.benefitssellingmag.com/r/bsMag/d/contentFocus/?adcID=2cd5931fefb622c8b5864a8c9725a4e8</link>
            <description>Papa John's proudly proclaims they use better ingredients and therefore make a better pizza.</description>
            <author>Sharon Alt</author>
            <pubDate>Mon, 01 Sep 2008 10:30:00 +0100</pubDate>
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            <title>Target practice</title>
            <link>http://www.benefitssellingmag.com/r/bsMag/d/contentFocus/?adcID=1c50a835b36a1e6aac2348b76716ffad</link>
            <description>Are you starting to dread your sales and renewal meetings? Tired of delivering the bad news that benefit prices are increasing again?</description>
            <author>Benefits Selling staff</author>
            <pubDate>Mon, 01 Sep 2008 10:30:00 +0100</pubDate>
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        <item>
            <title>Are you an auctioneer or a consultant?</title>
            <link>http://www.benefitssellingmag.com/r/bsMag/d/contentFocus/?adcID=b4f2c97aef5dddfa4c2e15406d0896c4</link>
            <description>My business associate Dan Rood provides a great deal of leadership within our sales team, and the headline sitting atop this month's column is one of his consistent challenges.</description>
            <author>Marty Traynor</author>
            <pubDate>Mon, 01 Sep 2008 10:30:00 +0100</pubDate>
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            <title>Just say no . . . and success will follow</title>
            <link>http://www.benefitssellingmag.com/r/bsMag/d/contentFocus/?adcID=55dd34b5e3202a8401f59bf34f890d53</link>
            <description>Watch out for the word yes. Saying yes too often can lead you to spend too much money, grow too fast, or take too many financial risks. It can even ensnare you in unethical or illegal business practices that get you thrown out of the business -- or worse.</description>
            <author>Steven McCarty</author>
            <pubDate>Mon, 01 Sep 2008 10:30:00 +0100</pubDate>
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            <title>Pay raises steady for 2009</title>
            <link>http://www.benefitssellingmag.com/r/bsMag/d/contentFocus/?adcID=3e991f2e710c01d9280cb44330282314</link>
            <description>A report from Watson Wyatt shows employers aren't thinking about reducing pay raises despite economic troubles, and better-performing employees can even expect higher raises.</description>
            <author>Danielle Andrus</author>
            <pubDate>Tue, 26 Aug 2008 10:30:00 +0100</pubDate>
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        <item>
            <title>(Un)happy hours</title>
            <link>http://www.benefitssellingmag.com/r/bsMag/d/contentFocus/?adcID=84a7f1f43872bb4251f923fdd615937c</link>
            <description>Approximately 20 percent of employees regularly meet co-workers for drinks after work.</description>
            <author>Benefits Selling staff</author>
            <pubDate>Fri, 18 Jul 2008 10:30:00 +0100</pubDate>
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        <item>
            <title>Minority-owned businesses grow</title>
            <link>http://www.benefitssellingmag.com/r/bsMag/d/contentFocus/?adcID=8da7cab9e826c156776dbd1a318751a0</link>
            <description>WOMEN AND MINORITY GROUPS are increasing their business ownership at a higher rate than the national average, according to a recently released report from the U.S. Census Bureau's 2002 Survey of Business Owners.</description>
            <author>Amanda Buchanan</author>
            <pubDate>Tue, 15 Jul 2008 10:30:00 +0100</pubDate>
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        <item>
            <title>How many of your employees would you estimate are looking for a new job?</title>
            <link>http://www.benefitssellingmag.com/r/bsMag/d/contentFocus/?adcID=825dfff4a0bca710f8c9042a16a341fb</link>
            <description>How many of your employees would you estimate are looking for a new job?</description>
            <author>Benefits Selling staff</author>
            <pubDate>Tue, 15 Jul 2008 10:30:00 +0100</pubDate>
        </item>
        <item>
            <title>Readers' Choice Awards 2006</title>
            <link>http://www.benefitssellingmag.com/r/bsMag/d/contentFocus/?adcID=e7fbae76eb0dfb3a87e03125ff79bfd8</link>
            <description>The first issue of the new year rings in a new January feature - our Readers' Choice Awards.</description>
            <author>Denis Storey</author>
            <pubDate>Tue, 15 Jul 2008 10:30:00 +0100</pubDate>
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